For PR management pupils: Classification of PR texts and features of utilizing PR articles
Classification of PR texts
After we touched a little in the peculiarities of composing Public Relations texts, it is time to talk about the sorts of PR articles. Luckily, here our company is expecting new interesting acquaintances.
- 1. Pr announcements. Yes, yes, the kind that is old release pertains to the group of image texts. Regular publication of data guides could form an image that is certain an item, solution or company.
- Having less press announcements is the fact that its market is always extremely tied to the circle of interested professionals: it really is difficult to imagine a typical citizen whom opens the website of his favorite paper later in the day after finishing up work, however a profile resource that places press releases on the web.
- 2. Interviews. a pleasant function of pr-text within the structure of “interview” is that it is possible to independently prepare a “convenient” directory of concerns, avoiding any unnecessary topics. Or particularly concentrate on uncomfortable concerns, without waiting around for them (in an infinitely more uncomfortable situation) become set by opponents.
- Image interview allows you to definitely tell in regards to a person that is specific and concerning the business, product, solution and so on. PR-copywriting also assumes this structure regarding the interviewing, if the relevant questions when you look at the text foresee the concerns that usually arise through the audience.
- 3. Image text. Most frequently, the writing of image articles is dependent on the perfect solution is of some problems that are socially significant defines procedures being interesting to your audience. Examples of PR-texts for this sort: